Solutions for leisure goods such as toys, sporting goods, accessories, musical instruments and baby equipment to create world-class consumer-centric product experiences

Realistic simulation takes bike design to new heights

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Improve Customer Loyalty and Experiences

Delivering quality products is everyone's expectation yet opportunities to fail are plentiful for companies lacking the right processes and technologies. A major cause is dispersed teams working with heterogeneous solutions, which favors a siloed approach to product development depriving brands of the collective knowledge essential to creating great products.


Expand to New Markets

Lifestyle products are influenced by cultural and regional trends. Getting a comprehensive view of these trends will help brands grow their addressable markets through geographic and category expansion. This requires a more social approach to communicating with consumers to learn about their tastes and preferences. Only then will brands deliver the best experiences.


Improve Operational Efficiency

Improving operational efficiency means minimizing waste in all key processes and retaining only the most useful, relevant and value-added activities. Brands, therefore, need to capitalize and reuse their proven best practices, to make sure they work as efficiently as possible.


Reduce Physical Prototypes

Testing products for durability and usability leads to better and safer products.Yet physical prototypes can be expensive and take time to build, which is incompatible with today's need to accelerate the release of new products to market. Digital simulation and rendering is the smart alternative, providing a true-to-life way to test new products faster, safely and at less cost.


Improve Brand Equity

Companies can improve their brand equity by addressing the cultural and local tastes of their consumers so that no one feels left out. Delivering specialized products tailored to local market segments is a sure way to tell your consumers that you know their satisfaction is important to you. Through social listening and dashboarding, companies can learn more about their markets and deliver products people want.