Sport & Leisure Goods

Today’s New Consumer doesn’t just demand high quality products at a fair price, they demand products manufactured with sustainable solutions and using sustainable materials. Intelligent supply chains can redirect appropriate materials and labor where they are needed while factoring in ways to lower the total carbon footprint. The result is typically a more sustainable process that lowers cost and reduces overall delivery time.

Consumers increasingly research on-line in search of products that meet their exact requirements. A recent Pulse survey showed 69% of customers feel it is important or very important to see new merchandise each time they visit a site. Whether a customer looks for the latest tech for a new road cycling bike or wants a casual Ebike in a unique color, the manufacturer that offers the latest products on trend will have the advantage. By shortening the cycle of design-through-prototyping and simplifying collaboration companies can improve quality and accelerate new product design offerings. Plus, online customers benefit when manufacturers develop and publish 3D assets using accurate product data. Manufacturers can accelerate new product launches and product line extensions into the market using 3D assets to replace expensive, time-consuming photoshoots and graphic layouts.

The ability to grow market share relies on a companies ability to make early decisions and be ahead of trend while reducing the time to market. Being able to take an existing product and quickly visualize it in different colors and/or materials is imperative for keeping product lines fresh in front of the consumer. As an additional benefit, the same processes that a designer uses to visualize new product configurations can be leveraged for personalization at the point of sale.