My Retail Theatre

Engage consumers in the ultimate omnichannel personalized product experience

available on premise

Brands and retailers need to stimulate the consumer’s imagination to win their loyalty and business. They need to learn more about their preferences. Consumers too, however, want to engage with brands to express their unique tastes.

With My Retail Theatre consumers can configure their dream product – its color, fabric, trims and accessories – online or in a store’s immersive showroom and display its cost and availability in real-time. My Retail Theatre allows consumers to configure their personalized products using just about any type of virtual display device. They make their products come to life with photo-realistic quality at the touch of a finger selecting materials, rotating them and choosing backgrounds for more realism. They can then proceed to check out, share their future product on social media to get friends’ opinions or save it for a later date.

My Retail Theatre delivers high-end emotion-packed 3D assets that enhance the marketing and shopping experience, opening up a whole new dimension in brand-consumer bonding.

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Benefits of My Retail Theatre

  • Store experience

    Transform points of sale into spheres for unique consumer experiences.

  • Product configuration

    3D-enabled mobile or tablet experience that allows users to customize their product.

  • Accelerate merchandising decision

    Enable merchandising executives to virtually enlarge their floor space to showcase an extended product range.

  • Improve inventory

    Use 3D photorealistic images to showcase products, displayed based on available inventory, eliminating inventory burdens.

  • High-end rendering

    Provide high-end rendering with advanced materials and textures, interactive illumination and real-time ray tracing.

  • A single 3D master model

    Enables brands to produce and manage seamless, consistent and high quality communication across all consumer touch points with a single 3D master model, unified content and messaging used from design to POS.

  • Consumer insights

    Combines 3D product with social media feedback to allow brands to browse and save trends from around the world.

My Retail Theatre

My Retail Theatre is Dassault Systèmes' solution dedicated to retailers to deliver new shopping experiences and transform points-of-sale into spheres for unique consumer experiences. It allows consumers to configure their personalized products, with photo-realistic quality.