The New Consumer
Consumer behavior and preferences are shifting faster than ever and companies must react more quickly to deliver meaningful innovation on shorter timelines
Today’s consumers in the Consumer Packaged Goods (CPG) & Retail industry are no longer concerned with just product quality and price, they now want to be part of a collaborative product experience. When a brand or retailer fails to deliver on these expectations, consumers will move on. As a result, CPG product lifecycles are getting shorter. Leading CPG and Retail companies are leveraging digital solutions to deliver innovation from concept to consumer with extraordinary speed to delight consumers and drive sustainable business growth.
Finding profitable growth in the 'age of experience' is a big challenge facing CPG and Retail companies. We have identified several CPG and Retail business drivers that can be vital to long-term success and growth.