Accelerate innovation with production precision
Differentiate your value proposition while you optimize production efficiency and reduce materials costs
WestRock Accelerates Innovative Packaging
WestRock needed to develop secondary packaging solutions 33% faster to address CPG manufacturers’ challenge of speed to market.
In a time of rapidly changing consumer trends, packaging suppliers face the challenges of efficiently delivering fresh designs in shorter and shorter timeframes. To differentiate their value propositions in a market of 'perceived commodity', packaging suppliers must drive innovation based on consumer insights and make their entire operation more efficient.
What used to take days now only takes an hour.
Reducing raw materials costs and driving sustainability is a difficult challenge for packaging suppliers in the CPG & Retail industry. Balancing product stability, cost reduction and sustainability properly can help set a packaging supplier apart from the crowd in a competitive industry. With powerful simulation tools, the amount of material and particular mix of components can be optimized to ensure a product that can deliver.
If new package designs can be simulated before any samples are made, bottle and preform design iterations happen more quickly and cheaply, speeding up the entire design chain and resulting in quicker time to market.
Driving lean production initiatives is imperative to managing production complexity and shorter lead times. Packaging suppliers need to respond quickly to clients that want their packaging quickly and delivering on-time is critical. To put it simply, packaging suppliers can't afford to make manufacturing mistakes. Understanding that a particular packaging can be manufactured properly before implementing test runs, can save cycles and reduce time to delivery.
It’s developing the right package for their brand for their consumer, that’s efficient and automatable on a global scale.
With increased competition among CPG industry design agencies, packaging suppliers are challenged to find new ways of differentiating themselves. Some packaging suppliers are looking to enhance service offerings in a couple of key areas. One such area is offering project management services. Another area is expanding the portfolio of technology services. This can translate into 'unburdening' a CPG company of managing the day to day activity of a packaging project. It may also result in a packaging supplier offering to show packaging designs in the context of a 3D virtual planogram.
Learn more about how our industry solutions can help companies in the Packaging Suppliers segment achieve their business objectives