Product managers need to understand the customer needs and social collaboration is the best way to achieve this -- where everyone can share and develop ideas to obtain a deep understanding of needs, wants and priorities. When you collaborate with engineering, information sharing must be clear, unambiguous, and well-managed...and this must be done in a more structured way. The Ideation Management solution leverages the 3DEXPERIENCE ® platform to source, brainstorm, review and approve ideas in a collaborative environment so the company can push forward the absolute best ideas. Dashboards provide updates of the ideation funnel, connects with users through social listening and uses a visual experience that is intuitive and mobile friends. With Ideation Management, a company can tap into the vast knowledge within an organization in a structured way so ideas go from good to great in a short amount of time.