Packaging Creative Design

A consolidated packaging workflow where assets are taken from concept through production

Developing new packaging concepts requires designers to translate ill-defined consumer opinions and translate them into new designs that can STOP, HOLD and CLOSE the sale at the shelf.  Consumers needed to imagine how these designs would look in real life and engineers would need to recreate the design in 3D CAD tools to develop the package.

Packaging Creative Design enables designers to sketch their ideas directly into 3D by bringing together the intuitiveness of creative 2D painting gestures and the power of accurate, realistic 3D modeling. Designers will also be able to integrate hand sketches into a 3D environment with the solution. For most packaging designers, sketching is the medium of choice to express their ideas. By making sketching in 3D as intuitive as sketching on paper, Packaging Creative Design brings an experience that matches creative purposes while removing any emotional barriers towards 3D creation.

Key capabilities include:

  • 3D accessibility to Designers to Develop Creativity
  • Streamline the Design to Engineering collaboration working on the same platform, capitalizing IP & improve collaboration quality and Design Iterations
  • Simplifies the collaboration between Creative Designer, Industrial Designer, Structural Designer, Brand Managers, Projects Managers, Suppliers and Agencies
  • 3D Printing
  • Rapid innovation brings together all stakeholders at the start of package design to create consumer-validated solutions.