Packaging Experience & Visualization

Higher photorealistic image quality and integration with creative artwork

Nearly 75 percent of all purchase decisions are made at the store, with most decisions happening within five to eight seconds. Every element of the package including color, graphics, ingredients and even usage instructions can drive which product goes in the basket or stays on the shelf. Yet 50 percent of all packaging initiatives fail and only 10 to 15 percent of packaging initiatives make a discernible impact on sales.

Creating and testing new packaging concepts can be very difficult. Agencies sketch 2D concepts but consumers find it difficult to assess new designs unless they are in 3D. Physical prototypes are costly and time consuming to create and may not reflect the end-design due to engineering and manufacturing constraints.

Package Experience & Visualization can cut concept development from six weeks to under 48 hours by sketching in 3D, automated tools to refine the design and create realistic rendering of new packages. Real-time rendering allows consumers to see photorealistic packaging concepts in both an in-store and in-home context to help accelerate package validation efforts without creating costly prototypes.

Key capabilities and benefits of the Package Experience & Visualization solution:

  • 3D preview of the final artwork on the packaging and check mistakes before final print
  • Accelerate consumer qualification through the use of photo-realistic rendering in multiple environments like on the shelf
  • See your new designs on the shelf next to the competition
  • Eliminates the need for costly physical prototypes
  • Immersive visual experience to deliver lifelike product experiences that can be evaluated from a designer, engineering, and consumer perspective
  • Study colors, material, volume, proportions
  • Interactive real-time rendering