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Rise of the Consumer

Engage with consumers in a unique, memorable and transformative way to build brand advocacy

Personalization and omni-channel experiences

How to reach consumers expectations?

Exceed your customers' expectations

Today’s consumers don’t just buy products, they buy experiences. At times, consumers may not know what they want and struggle to find the right categories, brands, or products in a store. They become frustrated before ever entering a fitting room, and leave without making a purchase. But if a store creates an inviting shopping experience with different options for engaging shoppers, this creates a positive emotional response, encouraging the consumer to shop longer, try and buy.

Deliver new shopping experiences:
 

Picto > Customer Journey > Dassault Systèmes® Engage customers across all touch points of the new customer journey. Picto > Customer Desires > Dassault Systèmes® Understand customers’ needs and desires, by studying their behavior patterns.
Picto > Consumer experience > Dassault Systèmes® Delight customers by offering experiences that are enjoyable, innovative, and contextual.    

Using technology to uncover new shopping opportunities

In the fast-moving world of consumer goods, creation come and go at lightning speed, and brands and retailers need to capture the consumer’s imagination to win their loyalty and business. Relying frequently on omni-channel touch points, consumers are changing the rules of the game, demanding shopping experiences tailored to new levels of personalization. The 3DEXPERIENCE® platform helps companies to deliver new products from concept to consumers. This journey integrates the voice of the consumer from the early stages of ideation through to online or in-shop product customizations.

Success story
Improve brand loyalty by giving your consumers more choice

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Consumers demand more choice and brands that give it to them win their loyalty and repeat business. Whether online or in a physical store, digital technologies can keep clients’ interest in your brand alive even when the product they want is not immediately available. Just hand them a tablet and ask them to choose their product in the color and material they want and tell them of course it’s for sale!

Brands and retailers around the world are adopting technologies from Dassault Systèmes to provide their clients with more choice. Watch how in this video.

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