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My In-store Theatre

Engage consumers in the brick & mortar store with interactive product configuration and personalization

My In-store Theatre features a visual point of sale (POS) configurator that enables brands to transcend the four walls of the brick and mortar store to showcase an extended product range. Consumers can personalize the product in real-time on various digital display devices at the physical point of sale based on a vast number of customization options. All product data resides on the 3DEXPERIENCE® business platform promoting information consistency and reducing the complexity and cost of sustaining a coherent offering across markets.

Brands have state-of-the-art authoring features that allow them to configure authorized product combinations and regional availabilities that consumers can visualize with exceptional realism. Even yet-to-be-released products can be displayed giving companies an opportunity to accelerate market delivery through early product launches.

Want to know more about My In-store Theatre?

Discover the key capabilities and benefits of My In-store Theatre. Get in touch with Dassault Systèmes experts or ask for a personalized demo.