Product Modular Architecture

Introduce holisitic modularity across the value chain and all organisations to foster innovation, mass customization and re-use

To foster innovation and accelerate delivering customer value, Brand, Strategy and Innovation leaders need to continuously drive synergies, efficiencies and re-use. The Product Modular Architecture solution enables defining a modular, scalable and easily evolving product architecture as well as reusing common assets across configurable product lines. This includes software development where highly configurable, service oriented architectures can be developed to answer customer demand with speed and agility.