Perfect Visualization

See through the eyes of the shopper in a realistic retail environment

Almost 75 percent of all purchase decisions are made at the store, and most of those happen within just five to eight seconds. Many elements of the package decide which product goes in the basket or stays on the shelf. Yet 50 percent of all packaging initiatives fail.

The creation and testing of new packaging concepts is very difficult, because consumers are often unable to assess new designs from sketches, while physical prototypes are expensive. The Perfect Visualization solution can reduce concept development from 6 weeks to less than 48 hours, by sketching in 3D, while providing automated tools to refine designs and create realistic rendering of new packages. Consumers can now see photorealistic packaging concepts in a real-like in-store and even in-home context to help accelerate package validation without creating costly prototypes.