A quickly changing world is creating new opportunities for the Home & Lifestyle industry. Companies are thinking differently about the products and services they offer. New ideas such as the sharing economy, app-based services, and smart devices are changing how we sell. This means different consumer and product journeys.
This new world is dynamic, requiring Home & Lifestyle companies to transform their practices and adopt new ways of thinking about products, services, and their supply chain implying the growing power of platforms. The focus will be creating a consumer-driven economy that creates a personalized, connected, experience unique to each individual through a unified and collaborative platform.
Competing in the new market means thinking differently about traditional business models. This might mean looking at selling daily life products/fashion products, for instance, on a subscription basis rather than a traditional, individually-based selling model: we need to adapt to new consumer journeys. It might also mean moving from a large-footprint retail store to an e-commerce model. This approach will allow companies to be part of the environment of personal experience; an environment where products, brands and retailers, all work together to delight and simplify the life of every consumer.
Learn more about how our industry solutions can help Home and Lifestyle companies answer consumer expectations and achieve business objectives