Design, develop, launch, transform — all on a single platform
Innovation used to be defined primarily at the product level through the use of innovative designs or materials. But today, innovation can happen from concept to delivery and even beyond the product itself. This can mean innovation at the product level with 3D design, composite materials, and intelligent manufacturing simulation. It can also happen at the consumer level with new usages, unlimited choice, and smart personalization via 3D printing. Finally, innovation can even happen beyond the consumer with new types of connectivity, such as 5G, and unlimited delivery options, such as drones and autonomous vehicles. In modern daily life, connected products and services wrap the consumer in a brand experience and it is imperative to look at every aspect of the consumer journey as opportunities to surprise the consumer with unexpected value and dazzle them with personalized experiences.
Next generation products won’t be delivered using last generation processes and tools. Designing a new bicycle using 3D and simulation technologies opens up both new frontiers of creativity and previously unheard of abilities to bring personalized products to market faster, cheaper, and to a higher level of quality. 3D design tools are critical for quickly visualizing design intent and accurately communicating it to the factory. Simulation technologies are also becoming a requirement for bringing product to market quickly and at a lower cost. Material simulation, manufacturing simulation, and logistics simulation are all differentiators that give companies a considerable competitive advantage.
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