Interactive Product Experience

Engage consumers with interactive assets for a personalized experience

In a world where interactivity and virtual reality experiences are the norm, brands would be remiss if they failed to let consumers live their products in a highly realistic immersive environment. Imagination gives way to actual experiences that deliver a powerful message about your company.

With Interactive Product Experience, artists create interactive marketing experiences that place the consumer at the center of a product’s usage. The interactive marketing asset can comprise interactions, touchpoints and behaviors that enrich the consumer’s experience with the product for superior impact. Marketers can incorporate product geometry, materials, textures and lighting to streamline the creation process all from within the 3DEXPERIENCE platform.