Validate your winning in-store merchandising strategy
Once the master planogram is ready, it must be validated by taking into account individual store configurations and local preferences, and receive approval of both parties – the brand and retailer. If the planogram cannot be applied as-is, brands and retailers must collaborate to make the necessary adjustments and deploy the solution that brings the most value to both parties.
With Retail Engagement, brands and retailers can effectively collaborate to share specific configurations and even take a first-person virtual walk-through in the store from the consumer’s perspective to verify alternatives. The result is faster and more accurate deployment of the merchandising vision, and more compelling and profitable individual store layouts.
Want to know more about Retail Engagement
Discover the key capabilities and benefits of Retail Engagement. Get in touch with Dassault Systèmes experts or ask for a personalized quote.