Specialist Retailers

Retailers looking to differentiate themselves in the new economy must focus on maximizing customer service. This means providing a wide range of real-time, dynamic delivery pricing and speed options. Retailers also must ensure on-time delivery and delivery-split options. Intelligent logistics solutions with these capabilities (and more) are required if retailers are to remain competitive while keeping up with the choice and customization requirements of today’s marketplace.

Studies are now showing that many consumers like to browse online, then purchase in-store. This means that, not only is brick and mortar still very relevant, the final purchase may rely on a positive and fulfilling in-store experience. This means that traditional, manual retail planning methods no longer are adequate to ensure the best possible retail experience. Immersive, lifelike 3D store environments allow companies to maximize space profitability while improving margins and validating the consumer experience.

Connecting with each potential consumer is becoming an industry imperative. This means an omnichannel approach that can provide a consistent, personalized experience, regardless of entry point. Sometimes, this may even require collaboration between brands and retailers for the benefit of all involved. Advanced platforms that can provide unique, engaging experiences across multiple channels are key for brand differentiation and expanding into new markets.

Consumers are on the move and having a true omnichannel approach will require meeting the consumer wherever they are. The company that can deliver a consistent and engaging experience, regardless of channel will have a significant competitive advantage. Technologies such as AR and VR provide an immersive solution for decision-making while IoT connectivity opens the door to building an Internet of Experiences that connect devices, environments, and lifestyles.