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  1. The New Consumer

The New Consumer

Today's consumers are urban, connected, empowered, and looking for transparency. Understanding them allows companies to meet their expectations and gain their loyalty.

See Solutions

The Path to Consumer Loyalty

Watch this webinar and see what it takes to achieve differentiation through Hyper-Personalization.

Watch

The Path to Consumer Loyalty

Align Shopper Experiences with Consumer Expectations

Did you know that only 17% of companies are satisfied with their ability to deliver tailored shopper experiences? Watch this webinar and see what it takes to achieve differentiation through Hyper-Personalization.

The Path to Consumer Loyalty > Dassault Systemes
Article
Hyper-Personalized Consumer Experiences

How consumer brands increase customer loyalty and revenue growth with hyper-personalization

Article
The Evolution of Retail

Why Switched-On Brands Can't Ignore Growing Consumer Expectations

Face new challenges

On-Demand Products and Experiences

Today, 55% of world’s population lives in urban areas. By 2050, that number is expected to grow to 68% with 60% of that growth coming from 600 cities. With this growing, urban, middle-class consumer comes new expectations for real-time, digitally-connected experiences that make use of the various digital devices in their lives. They understand that humans are using up resources at a rate 50% faster than they can be restored by nature and, thus, are demanding sustainable products that are resource neutral. And finally, they are far more product-educated than in the past and require a deep degree of personalization. Whether it is exploring options, searching for a specific product, or creating something personalized; the New Consumer demands an easy, yet engaging brand experience that meets the needs of their new lifestyle.

picto-customerjourney
Connect with all aspects of the consumer lifestyle to build preference-driven products and services
picto-likeonphone
Create connected, technology-driven products in a way that is personal, sustainable, and locally relevant
picto-talents
Create loyalty and drive sales with custom experiences tailored to simplify, educate, and excite
Anywhere. Anytime. Made for me.
Discover the new challenges raised by the evolution of consumer expectations, in search of personalization and experience, in this whitepaper. Learn how to solve the resulting complex puzzle: reconcile back-end and front-end.
Download

Whitepaper The New Consumer

Taking on the challenge of the ‘anywhere, anytime, made for me’ consumer

This white paper argues that companies need to:

  • Reassess their current technology and business models.
  • Grow their understanding of consumer expectations, emotional motivations and contextual decisions.
  • Increase market share and reduce production costs while learning to cope with the complexity caused by the expansion of their global reach.

Linking front-end activities with behind-the-scenes back-end production and delivery is possible with the right technologies. This will assure accurate forecasting, smooth end-to-end service, and complete control of the supplier network.

Register now to read this fascinating free white paper in full and learn more about today’s challenges for the Home & Lifestyle industry.

 
Adopt the strategy

Connect with Consumer Data to Drive Innovation

The New Consumer creates massive amounts of data. Whether it is real-time health monitoring from a wearable smart device, or home automation information such as temperature and lighting levels from a connected IoT device, consumer data is everywhere. Building new devices to capture this data and making use of existing data to create new product categories will be at the core of future innovation efforts. With 80% of consumers expecting to be using personalized products by 2030, making use of consumer insights while accelerating product creation through the use of 3D design methodologies will allow brands to create innovative, consumer-centered products for less cost and in less time.

Success story

ECCO Shoes and Quant-U – Delivering mass customization with 3DEXPERIENCE

The Innovation Lab of renowned Danish brand ECCO shoes adopted Dassault Systèmes’ cloud-based 3DEXPERIENCE platform with CATIA applications to interpret biomechanical data into geometries for 3D printing customized mid-soles

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Solutions

Explore our Industry Solution Experiences

Learn more about how our industry solutions can help Home and Lifestyle companies answer consumer expectations and achieve business objectives

Industry Solution Experience
Perfect Consumer Product

Streamline design and development to delight your consumers

Industry Solution Experience
Perfect Product Staging

Easily create powerful high-end 3D experiences

Industry Solution Experience
Perfect Store

Reimagine shopper conversion with 3D space planning

All solutions for
Home & Lifestyle

More Home & Lifestyle Challenges