1. When we are in sync, beautiful things happen
6 min read

When we are in sync, beautiful things happen

Generate long-lasting relationships with your customers

Stay in Sync

For Industrial Equipment products – whether a manufacturing line, single machine, parts or equipment – customers want something unique and tailored to their exact requirements. The expectation of customization profoundly changes the dynamics of product transactions between manufacturers and customers.

Staying in sync with customers not only improves their experience, it helps guarantee successful outcomes. But how do you accomplish this personalized experience in the Industrial Equipment world? The key differentiator is the ability to provide a digital customized experience that involves customers throughout the entire product development process.

The modern industrial customer experience is one based on shared responsibilities for designing, operating, and maintaining products, shared data, and innovative business practices.  It's not enough to deliver the product itself; the customer’s experience of the product throughout its lifecycle must be modeled and often customized.  

A digital, customized experience is one that creates a supportive union for nearly every need - from conceptualizing innovative product ideas, interactions, and ecosystems, to realizing them and the environments they were designed for, to the adaptations and services needed throughout the whole lifecycle.

Managing the New Industrial Customer Experience

Supporting a dynamic, innovative, and mutually beneficial coalition with each customer provides a business outcome-driven differentiator to guide internal programs, projects, and allocations.

Provide a customized experience

A customized experience is derived from a new type of connected interaction between the customer and company that generates a higher level of success and satisfaction for both.

The goal of every business should be to provide customers with the best experience possible. With closer collaboration, customers gain confidence that the product will meet their needs. The technologies of the 4th Industrial Revolution are the foundation for enhancing communication and collaboration to help Industrial Equipment companies re-shape how they engage with customers.

The use of automation, IoT, Artificial Intelligence, big data and cloud computing are reshaping how customer relationships can be further cultivated. These technologies help manufacturers listen, collaborate and stay in sync with their customers to deliver what they want. Which in turn boosts their satisfaction and encourages loyalty, leading to word-of-mouth referrals and increased sales.

Improve Customer Experience and Loyalty
The Value of the Best Experiences Possible

With increasingly empowered customers come increasing demands for personalized products.  These forces are driving companies to leverage new technologies in order to satisfy their customers and stay ahead of the competition.  In this short article, learn how collaborative technologies are revolutionizing industry, helping you stay in sync with your customers.

“We are not the largest manufacturer in the world so we must differentiate ourselves from our competitors through innovation and customer service. And to satisfy our customers, we must first know their needs. By involving customers we’ll receive instant feedback on new ideas and, more importantly, if they are relevant. This accelerates our development, which gives us the competitive advantage.”

Jump into the experience together

Industrial Equipment companies are providing customized digital experiences to their customers and both are reaping incredible returns. With an open and flexible platform they ensure that innovation and technology go hand in hand with a perfect understanding of their customers' needs. 

Manufacturers work together with customers in an immersive, collaborative environment to deliver higher-quality products at a faster time to market. Easy-to-use tools such as 3D design, BOM management, product planning and program management, simulation capabilities, data management, manufacturing/operations planning, and configuration and change management capabilities are just some of the capabilities that are providing a competitive advantage.  

Know Your Customers and Innovate

From upgrading how they engage with customers to implementing collaborative systems, Industrial Equipment companies are transforming the product development lifecycle to ensure they deliver on the promise. Learn how CLAAS, 3CON and Globe Trailers are strengthening impressions with their customers.