CPG Manufacturers and Retailers spend tremendous amounts of resources in an effort to optimize productivity of brands and categories. This involves investments across a broad range of areas including in-store marketing, packaging initiatives, store signage, planogram design, etc. But how can you truly evaluate new ideas before spending the resources to support them?
Thanks to Perfect Shelf by simulating retail settings inside immersive, lifelike 3D virtual environments, both Consumer Packaged Goods companies and Retailers can better imagine new ideas and concepts, validate new executions with shoppers and execute winning shopping experiences. All while focusing on increasing the metrics that are most critical: consumer loyalty, brand and category profitability, in-store compliance and equity measures.
Perfect Shelf 의 혜택들
Increase sales and margins
Optimize retail shelf productivity through better, more informed decisions and more options to evaluate during the planning process.
Improve speed to shelf
Perfect Shelf can accelerate category management and space planning and speed up validation of the shopping experience at a lower cost.
Improve in-store compliance
Perfect Shelf can help improve compliance, execution and store experience across all formats by improving the quality of store planning.
Enhance collaboration between manufacturer and retailer
By taking a real-time 3D approach to joint business planning, CPG brand manufacturers and retailers can leverage Perfect Shelf to create better merchandising strategies.
Lower total cost of ownership
By leveraging virtual research, CPG brand manufacturers and retailers can use Perfect Shelf to reduce time to market and have better execution.