Manufacturing is a process of value creation and no longer just a set means of producing goods and services. Value today is in the usage rather than the product itself. Are you ready for Manufacturing in the Age of Experience?

Today’s manufacturing organizations are in the midst of a global Industry Renaissance. This renaissance extends beyond delivering digitalization and personalized solutions. The emergence of new businesses and new categories of solutions, processes and services prioritize sustainable innovation and experiences over productivity gains. Digital experience platforms are the infrastructure of this industry renaissance. We must now think of manufacturing as a process of value creation and no longer just a set means of producing goods and services. We’re still living in an experience economy: value today is in the usage rather than the product itself. Businesses now strive to implement value networks in which the real and the virtual merge and exchange sustainable experiences. What is changing is the platform manufacturers use to deliver the value.