Digital marketing took over in 2020 out of necessity during the pandemic. Think tank Tiny Box, brought together a group of industry experts to discuss whether traditional trade shows will return, or will a hybrid solution emerge. Read the results of their discussion in a new report, ‘The Future of Trade Shows & Events. Ten factors impacting change & opportunity”
An overwhelming 92% of attendees cite seeing new products as the main reason to attend a trade show. As companies make the shift toward virtual events, what will it will take to draw attendees?