Five times as many people will tell you about a bad product experience than a good one. This is why so many High-Tech companies place such an emphasis on customer-centric design. But this also presents a problem within organizations.
Who is responsible for designing the user experience? Industrial designers, human factors engineers, psychologists, anthropologists, design engineers, service engineers? And what sets user-centric brands like Apple apart from others?
Phil Gray, Managing Director, Quadro Design Limited, part of Sagentia Group, answers these questions and more in the ‘Designing the User Experience’ whitepaper.