Briefing, Ideation & Market Watch
Be inspired and connected to fulfill the customer’s desires. Social listening and collaboration tools support innovation
In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Customer focus has shifted from products to the experiences they engender. Brands that reorient their strategies around what customers feel are on the right track.
Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.
The Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs.
Benefits of Drive Emotion
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Unify digital integration and ensure quality
Deliver full digital continuity from idea to virtual validation.
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Converge strategic requirements
Help achieve convergence between aesthetics and technical requirements.
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Provide industry-leading capabilities
Integrate best-in-class ICEM surfacing technology.
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Ensure optimal quality practices
Deliver high quality ray-tracing and global illumination technologies.
Included in Drive Emotion
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