Drive Emotion

Connect the industrial design development actors in a collaborative environment to imagine, shape and validate concepts

available on cloud available on premise

In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Customer focus has shifted from products to the experiences they engender. Brands that reorient their strategies around what customers feel are on the right track. 

Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.

The Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs. 

Benefits of Drive Emotion

  • Unify digital integration and ensure quality

    Deliver full digital continuity from idea to virtual validation.

  • Converge strategic requirements

    Help achieve convergence between aesthetics and technical requirements.

  • Provide industry-leading capabilities

    Integrate best-in-class ICEM surfacing technology.

  • Ensure optimal quality practices

    Deliver high quality ray-tracing and global illumination technologies.

Success story

Tesla Motors

Tesla Motors is dedicated to changing the world’s view of electric cars. Tesla, which is based in Palo Alto, California, was founded in 2003 by Silicon Valley engineers who set out to prove that electric vehicles did not have to be unattractive, slow econoboxes with limited range. Instead, they could be awesome.

3 minutes 11

Drive Emotion

Create 3D sketches and validate virtual designs in a fully-immersive environment