Drive Emotion

In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is more important than ever. Customer focus has shifted from products to their optimal experiences, and brand teams have aligned accordingly.

Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.

The Drive Emotion solution, based on the 3DEXPERIENCE® platform, delivers a holistic design experience that inspires collaboration, from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, designers and engineers collaborate in real time on the same virtual model to exchange ideas and come up with the best results.