In a world where brands multiply efforts to lure clients away from their competitors, retaining customer loyalty is a matter no business can afford to take lightly. Customer focus has shifted from products to the experiences they engender. Brands that reorient their strategies around what customers feel are on the right track.
Automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability. The final result is always a compromise between design and engineering.
The Drive Emotion industry solution experience, based on the 3DEXPERIENCE platform, delivers a holistic design experience that keeps the magic going from initial sketch to virtual validation of a design in a fully-immersive environment. Through this single platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model using compatible software applications to exchange ideas and come up with the best designs.