New Customer Experience

Dream, explore, validate then seamlessly produce bold new mobility options for demanding global consumers.


... the hearts and minds of tomorrow's vehicle buyers

Transforming Vehicle Environments

Our vehicles are fast becoming integrated mobility experiences, that cater to consumer desires for better infotainment, comfort, safety, performance, energy saving and connectivity.

Cutting-edge solutions are enabling vehicle innovators and suppliers to develop and virtually validate new options that will improve the driving, and autonomous, experience for their customers. These future-forward innovations are a key competitive differentiator to secure current customer loyalty, while also winning new market share.

Enable creative teams with integrated solutions

Picto > Winheart > Dassault Systèmes®
Win hearts with the power of 3D virtual emotional brand building presentations
Picto > Bright margin > Dassault Systèmes®
Improve the buying experience, reducing the number of vehicles in inventory, while increasing sales of accessories and high-margin options
Picto > Data leveraging > Dassault Systèmes®
Improve speed, quality and reach of digital product promotion by leveraging your virtual capabilities to achieve synergies between various digital/media content productions
CATIA Visualization & Immersive Experience
A short webinar presenting solutions for Automotive, Transportation & Mobility companies to create more successful & profitable ‘New Customer Experiences’.

Turbo-charge the launch of vehicle innovations

Transportation industries are on a quest to deliver outstanding product and service support to their customers. But how can marketing and sales managers ensure they get all exact vehicle information consistently and early, shared across all communication channels, devices, local markets - sometimes even prior to product production?

The 3DEXPERIENCE® platform is a creative, integrated environment for the development & delivery of stunning product focused, vehicle sales and marketing material, tools, and event experiences for both B2B and B2C audiences. Designed specifically for the vehicle industry, it lets your company improve the speed, quality, and reach of your digital product promotions and customer engagement activities across all brands and products.

Success story

Exploring your virtual vehicle experience

DS Automobiles, the luxury division of PSA Group, wanted to develop a digital system of communication, distribution and sales. They selected the 3DEXPERIENCE Platform to create its immersive experience 'DS Virtual Vision'


4 minutes 11

The 3DEXPERIENCE® Platform and virtual 'Immersive experiences allow us to offer our clients more possibilities, and to more easily put them in real-life situations….and allows them to personalize their vehicle options'

Arnaud Ribault
DS Vice President of Sales & Marketing

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