Understand the market trends thanks to social insights and analytics
A good understanding of the market to define and build accurate & confident marketing campaign is key for the success of a new vehicle launch.
Thanks to the Marketing Intelligence process, market analysts are able to leverage unstructured web data to obtain real time market analysis and better understand market trends, opportunities and customer expectations.
Monitor your competitors' marketing campaigns, product communication and advertisements. Collect your customers’ desires to make intelligent choices and differentiate yourself from the competition. Monitor your brand image and campaign perception. Assess & strengthen brand reputation, structure and industrialize the market intelligence process.
Want to know more about Marketing Intelligence?
Discover the key capabilities and benefits of Marketing Intelligence. Get in touch with Dassault Systèmes experts or ask for a personalized quote.